EXPERIENCE
GREGORY FCA - SENIOR ACCOUNT EXECUTIVE
Lead strategic public relations campaigns for several clients
Manage projects across multiple clients and timelines
Develop content such as press releases, messaging documents, contributed articles, social copy, media pitches and blog posts to achieve client messaging objectives and marketing goals
Generate and secure leads for new business for the firm
Build relationships with journalists to secure media placements for clients positioning them as thought leaders in top-tier outlets
Utilize skills as a former TV journalist to train and prepare clients for broadcast interviews
Mentor junior team members
MULTIMEDIA JOURNALIST, REPORTER, ANCHOR, AND PRODUCER
Spectrum News | Cleveland, OH | July 2020-Present
WAAY 31 ABC | Huntsville, AL | June 2018-June 2020
WHIZ News NBC | Zanesville, OH | Sept. 2017-June 2018
WDIV Local 4 News NBC | Detroit, MI | Oct. 2016-Sept. 2017
Generate and pitch impactful community-based stories through relationships with local and state public officials and advocates garnered through coalition building
Research, pitch, and gather content to write and edit compelling stories for media outlets
Produce and execute web copy for each broadcasted story; operate video camera to shoot interviews and b-roll and use editing software to edit story for TV
Conduct live and taped news stories on location and in studio
SPRINGBOARD COLLABORATIVE - PROJECT LEAD
Directed research to compile a list of organizations to support and amplify the literacy nonprofit’s new program
Led press release writing and media advisories to promote programming
Curated list of local media to forge and cultivate relationships
THE KING CENTER - PUBLIC RELATIONS INTERN
Wrote press releases, media advisories, press kit and other correspondences for client
Pitched stories to media, provided event media support, and attended strategic planning meetings
Developed and prepared talking points for internal communication and newsletters and delivered newsletter for production
MICHIGAN STATE UNIVERSITY
Master of Arts in Strategic Communication, 2020
Bachelor of Arts in Journalism, 2012
HIGHLIGHTED SKILLS
AP STYLE AND BROADCAST WRITING
NON-LINEAR EDITING SYSTEM: Adobe Premiere Pro, Edius, Final Cut Pro
VIDEOGRAPHY: JVC, Sony Panasonic, Canon Rebel T6i
BLOGGING/POSTING/MARKETING: Wordpress, Clickability, Adobe Experience Manager, Constant Contact, Meltwater, Muckrack, Asana
AFFILIATIONS
Public Relations Society of America
National Association of Black Journalists
Society of Professional Journalists
Alpha Kappa Alpha Sorority, Incorporated
Midnight Golf Program
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